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70s Groovescape

Part 2 Project 2025
Simone Polcik
Nottingham Trent University | UK
Groovescape is an immersive cultural venue that reinterprets the design, materiality, and social ethos of the 1970s within the industrial shell of the Bethnal Green gas holders in Hackney. As the ABBA Voyage prepares to relocate to Las Vegas, this project proposes a permanent London home for the experience, featuring both a large-scale digital performance theatre and a separate dinner-theatre, offering audiences a fully integrated evening of music, theatre, and dining.

The architectural strategy centers on adaptive reuse, transforming the gas holder’s industrial frame into a vibrant, future-oriented destination. The interior design embraces fluid geometries, curved fibreglass walls, tiered seating, and tactile finishes that evoke the optimism and experimentation of the 1970s.

Every aspect of the design is shaped by the desire to create a high-capacity, high-impact space that is both visually compelling and functionally efficient. From booth design to circulation and lighting, the project reflects a deep engagement with material culture, audience experience, and spatial narrative.

Groovescape is not just a tribute to the past; it is a proposal for a new kind of performance architecture. Rooted in memory, movement, and cultural continuity, it celebrates the freedom and grooviness of the ABBA era.


Tutor(s)

2025
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