Architecture as heterarchical ecology; commodifying architecture through new means. Part 1 Project 2019 Adam Stanford Arts University Bournemouth | UK The project looks at creating a new architectural typology that promotes itself as an architecture to be commodified by a community. Instead of mainstream media and capitalistic needs, the building is based on the systems theorised by the architect Paolo Soleri, and his work on the city in the image of man. The project looks to create a social hetrarachical ecology, a network of interactions that are needed to keep the building alive and working. Through the use of several protagonists, including a scrap metal fabricator, illustrator and architect working within the enigmatic building, which is neither office or apartment block. The architecture creates a parallel society that moves away from the fast and vacuous consumption of digital media by creating a slower and more personal analogue alternative. This parallel society circulates the alternative knowledge through the building and new proposed tram network, allowing the work of the protagonists to penetrate throughout Bournemouth allowing the building to root itself in the context socially. This is more prevalent in a time where Bournemouth is expanding, the architecture will allow the expanding town to align about a cultural axis creating a network of exchange throughout the larger new urban development. Tutor(s)